Touch ‘n Go commissioned us to work on a unique card, Tourism Touch ‘n Go (TNG) Card, aimed at tourists. The card would feature Malaysian-centric illustrations and during the duration of the campaign we came up with many design proposals ranging from the card design, website, point-of-sale materials and BTL collaterals.
The Tourist TNG Card concept was later rebranded as MYPass and the launched website can be seen at www.mypass.com.my.
Year: 2011 - 2013
Agency: Creative Tomato
CD: Joanne Lim
CS: Irwan Effendy
Graphic Designers: Serah Boey, Izzah Azharuddin
Web Programmers: Ahmad Ruhaifi, Aina Azrin, Farzane Nezarati, Sepide Shevyari
Card Back Design - Proposed concepts
Illustration Detail
A5 Flyer Proposal
Website - Full layout can be viewed at www.mypass.com.my
Illustration elements featuring typical Malaysian food, landmarks, icons
